Sequoia
Data-informed engagement strategies
for charities and membership organisations
What (and who) is Sequoia?
Sequoia is a brand new data agency with a long track record. Our principal focus is centred on charities and membership organisations, stepping up the value they get from their data, building a deeper understanding of supporters or members and ultimately, creating a self-sustaining data-powered engagement strategy.
Our team of experienced professionals shares more than 100 years of award-winning data experience supporting the not-for-profit sector. Collaboration is the key to our success, as we work hand-in-hand with established internal teams adding value to their work, or with ambitious organisations taking their first steps in using data.
We’ve distilled our overall methodology into three main sections:
SEQUOIA
FOUNDATIONS
SEQUOIA
INSIGHTS
SEQUOIA
ACTION
Don’t let that limit your expectations though: we’ll support you in all or any part of your data journey. Our flexible approach acknowledges that all organisations are different and each project or requirement is unique, but we bring our standard tools and processes to bear to give you a jump start to success.
Sequoia Foundations
Integrate your data into the Sequoia Warehouse
Sequoia builds data-informed engagement strategies by first focusing on the foundations: getting your data in shape.
We take your disparate data, from multiple sources where necessary, and clean, organize and categorise it, using our highly tuned processes and frameworks.
Your refined data, integrated into the Sequoia Warehouse, thus provides a standardised view for all users – Sequoia or your internal teams – and becomes the core building block for all subsequent projects.
We then make this data available to you through Sequoia Canopy – our comprehensive fundraising reporting suite – or though the end-user tool of your choice, delivering you a flexible and valuable data asset that invites confident and incisive analysis.
Sequoia Insights
Generate enhanced understanding of your performance drivers
Once we have structured and organized your data, we breath life into it by overlaying reporting and insight.
We offer services ranging from self-serve reporting (Sequoia Canopy) to more comprehensive insight projects, helping you to recognize the key trends in your data and understand what they mean. We’ll call on our extensive and relevant experience to make recommendations about what you could do next.
This way, you’ll be able to recognise the hidden potential in your programme and appreciate how it affects the factors that drive success for your organisation. Always collaborating closely with you to ensure we have full contextual awareness, our consultant analysts and dedicated account team will help you plan for improvement and growth.
Sequoia delivers improved understanding of all your key performance indicators, from recruitment to attrition, from LTV to cross-sell metrics. We make sure your key decisions are based on the best possible information.
Sequoia Action
Optimise and enhance your engagement strategies
Finally, we help you translate all that data and insight into meaningful action. Using recommendations based on the data, combined with your own priorities or strategies, we willbuild models and algorithms to rank and prioritise your engagement strategies and actions.
We use statistical and machine-learning techniques to identify the best prospects for your marketing and engagement activities. These optimise your targeting and ensure you are communicating with the right audiences in the right way.
These models can also be used to inform or automate supporter/member journeys and to drive ‘next best action’ programmes.
Depending on your needs and budget, we’ll offer generic models which use your data to learn and improve over time, or we can build bespoke models specifically tuned to your data and KPIs.
Get in touch to find out more about Sequoia
